The Perfect Meal: The Multisensory Science of Food and...

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Biology and other natural sciences - Plants: Agriculture and Forestry
The Perfect Meal: The Multisensory...

The Perfect Meal: The Multisensory Science of Food and Dining

Name: The Perfect Meal: The Multisensory Science of Food and Dining
ISBN: 9781118490822

Charles Spence, Betina Piqueras-Fiszman

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The authors of The Perfect Meal examine all of the elements that contribute to the diner’s experience of a meal (primarily at a restaurant) and investigate how each of the diner’s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner’s overall experience.

Examples are:

the colour of the plate (visual)
the shape of the glass (visual/tactile)
the names used to describe the dishes (cognitive)
the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner’s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

Կատեգորիաներ:

Biology and other natural sciences - Plants: Agriculture and Forestry

Տարի:

2014

Հրատարակում:

Հրատարակչություն:

Wiley-Blackwell

Լեզու:

english

Էջեր:

424

ISBN 10: