The Myths of Creativity

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Business & Economics - Management & Leadership
The Myths of Creativity

The Myths of Creativity

Name: The Myths of Creativity
ISBN: 9789786468600

David Burkus, Grela, Plácido

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How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his...

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Կատեգորիաներ:

Business & Economics - Management & Leadership

Տարի:

1975

Հրատարակում:

1. ed

Հրատարակչություն:

Litoral Ediciones;Wiley

Լեզու:

english